The Builder Market
Sponsorship Prospectus 2025
Revolutionizing the home improvement and construction industry with tools, visibility, and ethics.
About The Builder Market
The Builder Market (TBM) is revolutionizing the home improvement and construction industry with an all-in-one platform built by contractors, for contractors.
Our Mission: To empower the 99% of business owners with the same tools, reach, and visibility as the top 1%—while driving a more ethical, sustainable, and waste-free industry.
In a landscape dominated by outdated platforms, low-quality leads, and inflated costs, TBM offers a real alternative: honest tools, transparent connections, and the first-ever AI personal assistant built specifically for the design/build sector. We don't just list contractors—we elevate them.
This is a unique opportunity to join us as a Founding Sponsor and gain brand alignment across our platform, educational content, regional campaigns, and more.
Serving a Critical Need
From 2021 to 2024, top home service platforms lost 49% of project volume and 33% of their professional base. Pros are leaving other lead gen platforms in frustration due to false leads, hidden costs, and lack of transparency. This has stifled innovation and created a disconnect between skilled professionals and homeowners seeking quality, ethical services.
What We Offer:
A Comprehensive Suite for Success
TBM is revolutionizing the home services industry through open collaboration, transparent pricing, and accessibility. We are more than a directory or lead platform — we are a comprehensive ecosystem of tools, resources, and connections designed to empower design/build professionals and homeowners alike.
We connect homeowners and professionals through a frictionless platform that prioritizes ethics, sustainability, and innovation.
A free profile for every professional
At TBM, listings are always free. We offer an opportunity to purchase a vetted listing to elevate their profile, though this is not required to receive our leads.
Real leads, no middlemen
Homeowners and commercial building owners connect directly to professionals, rather than brokered leads through a third party - resulting in 100% marketing-qualified leads (MQL).
A public project posting board accessible to all.
We are the first to offer this feature with full transparency and without paywalls for pros to freely review and bid on the jobs they want.
Materials reuse marketplace (beta)
Through our AI-optimized reuse marketplace, we connect customers and professionals to free, local salvaged materials. This significantly reduces landfill waste and lowers material costs.
Connections to other pros
Our inclusive social network fosters an engaged community of over 2 million professionals, allowing pros to build their network, nurture connections, and leverage the collective expertise of their peers.
Software tools to manage clients, crews, and jobs from one dashboard.
TBM equips professionals with a comprehensive suite of cutting-edge software features designed to streamline operations and drive success:
What Sets Us Apart
Our Audience & Reach
Through our platform, sector partners, and industry thought leadership, we are capable of connecting our partner brands with a highly engaged and targeted audience:
Design & Build Professionals
Our professional audience comprises a diverse group of residential and commercial industry experts, including:
- Contractors: General contractors, remodelers, and specialized trade contractors.
- Designers: Interior designers, kitchen and bath designers, and landscape designers.
- Architects: Residential and commercial architects.
- Tradespeople: Electricians, plumbers, HVAC technicians, roofers, and other skilled trades.
We actively recruit those who are committed to sustainability, innovative design, and ethical construction practices.
Homeowners & Commercial Building Owners
Our homeowner audience consists of values-driven individuals actively seeking quality, ethical professionals for their home improvement and building projects. This includes:
- Renovators: Homeowners undertaking significant renovation projects
- New Builders: Individuals planning to build new homes.
- Sustainability-Focused: Homeowners specifically looking for energy- efficient, disaster-resilient, wildfire-safe, and zero-carbon solutions.
- Commercial Property Owners & Facilities Managers
We actively recruit those who are committed to sustainability, innovative design, and ethical construction practices.
Our Partners & Industry Thought Leaders
TBM fosters deep relationships with influential entities across various sectors, providing unparalleled exposure and credibility for our sponsors. Our network includes:
- Our Board of Industry Advisors: We've recruited a Thought Leadership Board of Advisors: a group of respected advisors helping guide our direction, shape our content and keep our platform grounded in current industry developments. No other platform brings together this level of trusted advisory -a collective of industry pioneers, technical experts, and changemakers offering both practical guidance and visionary thinking. Their insights help ensure our pros aren't just keeping up, but leading what's next.
- Government and Utility Contacts: Key organizations facilitating connections with policy and energy efficiency initiatives.
- Clean Tech and Product Manufacturers: Industry leaders representing cutting-edge products and sustainable solutions.
- Training Institutions and Professional Networks
This multi-faceted audience ensures that our partner's brand reaches decision-makers, industry influencers, and engaged consumers, thereby maximizing impact and market penetration. We're building a trusted, forward-thinking space to advance a more sustainable, disaster-resilient, and equitable future for the building industry
Site Performance Metrics
- Avg. session: 54 seconds | 2.1 pages/visit
- 100% marketing-qualified leads (MQL)
- 20% average monthly growth in signups
- 53% visitor-to-engagement conversion rate
- 2 million+ contractor profiles
- Access to partner network of 70,000 sites reaching 1M+ homeowners monthly
Our audience is not just visiting—they're exploring and investing time. Website traffic and Pro signups are growing an average of 20% monthly, as is the number of unique site visits per month, which are composed of both professionals and homeowners. We are happy to provide additional KPI's and real-time stats.
Sponsorship Opportunities
Our baseline packages are just the beginning! We believe the most impactful partnerships are built-not bought-through shared vision and creative collaboration. Whether it's a co-branded campaign, exclusive integration, or a bold new idea we bring to life together, we're here to design something that delivers lasting value. Our goal is simple: to elevate our sponsors in meaningful, measurable ways-when you win, we all succeed.
Our baseline sponsorship packages—$25K Silver, $50K Gold, $75K Platinum, and $150K Anchor—serve as the starting point for a tailored set of benefits designed to align with your goals and elevate your brand across our platform, media campaigns, and industry initiatives.
Together, we’ll craft something exceptional!
Where and How Partner Brands Will Show Up
TBM Website (and Mobile App coming soon)
Your brand will be prominently featured across our high-traffic digital platforms, including dedicated sponsor sections, integrated advertisements, and potentially co-branded content within the user experience.
Outstanding Reviews and Auto‑Generated Profiles
New users, both professionals and homeowners, will be introduced to your brand through integrated messaging within our onboarding processes and automated communication sequences, ensuring early and consistent exposure.
“Best Of” Regional Campaigns and Newsletters
Participate in curated regional campaigns that highlight top professionals and products, reaching targeted local audiences through dedicated newsletters and promotional efforts.
City Guides
Integrate your brand into our comprehensive City Guides, providing valuable resources and recommendations for specific geographic areas, aligning your brand with local expertise and community engagement.
Innovation Pipeline Newsletter + Podcast
Gain exposure through our thought leadership content, including mentions, features, or dedicated segments within our influential newsletter and upcoming podcast, reaching an engaged audience interested in industry advancements.
Webinars, Case Studies, and Expert Roundtables
Collaborate on or sponsor educational content, positioning your brand as an industry leader alongside TBM experts and other thought leaders. This includes co- hosted webinars, featured case studies, and participation in exclusive expert discussions.
Social Campaigns, PR Launches, Media Coverage
Benefit from our extensive public relations efforts, including mentions in press releases, inclusion in media kits, and exposure through our active social media campaigns across major platforms.
Educational Content
We produce high-quality, value-driven content to educate, inform, and engage users. This encompasses extensive online how-to videos, insightful blog posts, compelling case studies, and comprehensive content relevant to industry trends and best practices. Our Learning Centers.
Social Media & Community Engagement
We leverage targeted advertising across various digital channels, including Google Ads, Pinterest Ads, and social media platforms to reach a highly targeted audience of professionals and homeowners actively seeking solutions in the home improvement space. Sponsors can benefit from co-branded advertising initiatives.
Email Marketing & CRM
Our personalized email campaigns are designed to nurture leads, engage users, and drive conversions. Sponsors have opportunities for dedicated email features or integrated messaging within these campaigns.
Cross‑Benefit Advertising
Our upcoming vibrant social media presence will be utilized to promote TBM's brand, share updates, and foster a dynamic community of engaged professionals and homeowners. Sponsorship can include social media shout-outs, co-created content, and participation in community discussions.
Partnership & Influencer Marketing
We actively collaborate with key influencers and industry partners to expand our reach, amplify your brand's message, and increase sales and market adoption. This offers unique opportunities for co-marketing and endorsement.
Copyright © The Builder Market 2025. All Rights Reserved. | Privacy Policy