The Builder Market Privacy Policy
Last Updated: July 10, 2026
The Builder Market, Inc. and its affiliates, subsidiaries, related entities, and business units, including thebuildermarket.com, The Builder Market, and any related websites, mobile applications, software, tools, lead-generation services, communications features, advertising services, scheduling features, marketplace services, and professional profile services that link to this Privacy Policy, are referred to in this Privacy Policy as “The Builder Market,” “we,” “our,” or “us.”
We value your privacy. This Privacy Policy explains what personal information we collect, how we use it, how we disclose it, and the choices and rights you may have regarding your information.
This Privacy Policy applies to information we collect through:
- Our websites, including https://thebuildermarket.com and related domains.
- Our mobile applications.
- Our marketplace, directory, professional profiles, project request tools, lead-generation services, communication tools, scheduling tools, AI-powered tools, advertising services, and related products.
- Communications with us, including email, phone, SMS, chat, forms, customer support, sales communications, and marketing communications.
- Information we collect offline or from third parties, business partners, public sources, data providers, lead partners, professional directories, advertising partners, and service providers.
By accessing or using our services, you agree to this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our services.
This Privacy Policy should be read together with our Terms of Service, any applicable product terms, and any additional notices we provide when we collect or use your information.
1. Key Terms
For purposes of this Privacy Policy:
“Account” means an account created by a homeowner, consumer, service professional, business, affiliate, publisher, advertiser, partner, or other user of our services.
“Consumer,” “Homeowner,” or “Customer” means a person or entity that uses our services to search for, contact, request, book, evaluate, review, pay, or communicate with service professionals or businesses.
“Professional,” “Pro,” “Service Professional,” or “Business” means a person or entity that uses our services to create or claim a business listing, advertise services, receive project requests or leads, communicate with consumers, sell services, manage customers, or use business tools provided by The Builder Market.
“Project Request” or “Lead” means information submitted by or about a consumer, homeowner, property owner, property manager, business, or other potential customer who may be interested in services offered by professionals on or through our platform. This may include contact information, project details, location, service category, timing, budget, photos, notes, property information, call data, or other information related to the request.
“Platform” means our websites, mobile applications, software, tools, services, listings, profiles, marketplace, communications systems, lead-generation products, advertising products, AI-powered tools, scheduling tools, payment tools, and related services.
“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to an individual or household. Depending on applicable law, this may also be called “personal data.”
“Service Provider” or “Vendor” means a company or person that processes information on our behalf, such as hosting providers, payment processors, analytics providers, communication providers, email providers, SMS providers, identity verification providers, fraud prevention providers, customer support providers, AI service providers, advertising technology providers, and professional service providers.
“User” means anyone who accesses or uses our services, including consumers, homeowners, service professionals, businesses, advertisers, publishers, affiliates, partners, and visitors.
“User Content” means information, text, photos, videos, audio, reviews, messages, project details, profile content, business descriptions, service descriptions, credentials, posts, comments, files, documents, or other materials submitted, uploaded, posted, transmitted, or otherwise made available by a user.
2. Information We Collect
We collect information in several ways, including information you provide directly, information we collect automatically, information we receive from third parties, and information generated through your use of our services.
2.1 Information You Provide Directly
You may provide personal information to us when you:
- Create, claim, or update an account.
- Create, claim, or update a business listing or professional profile.
- Submit a project request.
- Request a quote, estimate, consultation, appointment, or service.
- Contact or communicate with another user.
- Send or receive messages through our platform.
- Call, text, email, chat with, or otherwise communicate with us or another user.
- Purchase leads, advertising, software, subscriptions, profile upgrades, verification services, or other services.
- Enroll in a free trial, promotion, affiliate program, publisher program, referral program, or partner program.
- Complete onboarding forms, surveys, questionnaires, or preference settings.
- Upload photos, videos, documents, licenses, insurance information, certifications, reviews, or other content.
- Connect a calendar, Google account, social media account, or other third-party service.
- Provide payment or billing information.
- Apply for verification, vetting, background checks, identity checks, lead access, advertising services, or professional programs.
- Contact customer support.
- Otherwise use or interact with our services.
The information you provide may include:
- Name.
- Business name.
- Email address.
- Phone number.
- Mailing address.
- Business address.
- Property address.
- Service areas.
- City, state, province, ZIP code, postal code, and country.
- Website URL.
- Social media profiles.
- Business description.
- Professional profile information.
- Service categories.
- License numbers.
- Insurance information.
- Credentials, certifications, qualifications, and trade information.
- Photos, videos, documents, and portfolio materials.
- Reviews, ratings, testimonials, and comments.
- Project details, project category, property type, timing, budget, requested services, and related notes.
- Lead preferences, service area preferences, budget settings, and targeting preferences.
- Calendar availability and scheduling preferences.
- Payment and billing information.
- Communications with us or with other users.
- Marketing preferences and communication preferences.
- Any other information you choose to provide.
You are not required to provide all of this information, but some features may not work or may not be available unless the required information is provided.
2.2 Information From Consumers and Project Requests
When a consumer submits a project request, asks to be contacted, requests a quote, books an appointment, calls through a tracking number, interacts with a landing page, or otherwise expresses interest in hiring a professional, we may collect information such as:
- Name.
- Email address.
- Phone number.
- Project address or general location.
- ZIP code, city, county, or service area.
- Project category.
- Project description.
- Desired timing.
- Budget or estimated project size.
- Photos, videos, or documents submitted by the consumer.
- Responses to project intake questions.
- Preferred communication method.
- Call recordings, call metadata, text message content, email content, or chat content where applicable.
- Information about whether the consumer contacted, booked, hired, reviewed, or otherwise interacted with a professional.
We may share project request information with professionals, lead buyers, affiliates, publishers, advertisers, partners, or service providers as described in this Privacy Policy.
2.3 Information From Professionals and Businesses
If you are a professional or business, we may collect information such as:
- Business name.
- Owner, employee, or representative name.
- Business contact information.
- Service categories.
- Service areas.
- Business address.
- License, insurance, bond, certification, background check, or credential information.
- Business description.
- Photos, videos, project galleries, portfolio content, and documents.
- Pricing preferences.
- Lead preferences.
- Lead purchase history.
- Advertising preferences.
- Profile activity.
- Reviews and reputation information.
- Payment, billing, subscription, or credit balance information.
- Communications with consumers, our team, or other users.
- Information needed to verify your business, identity, services, eligibility, or account.
Some business profile information may be displayed publicly.
2.4 Communications, Calls, Texts, Chats, and Messages
You may communicate with us or with other users through email, SMS, chat, phone calls, forms, platform messaging, call tracking, masked phone numbers, scheduling tools, or other communication features.
We and our vendors may monitor, record, transcribe, analyze, and retain communications for purposes such as:
- Providing our services.
- Connecting consumers with professionals.
- Delivering project requests or leads.
- Tracking lead quality.
- Preventing fraud.
- Resolving disputes.
- Enforcing our terms.
- Improving our products.
- Training our team.
- Providing customer support.
- Quality assurance.
- Billing and fee tracking.
- Compliance with applicable law.
If you do not want communications through our platform to be monitored, recorded, transcribed, analyzed, or retained, do not use those communication features.
2.5 Information Collected Automatically
When you access or use our services, we and our vendors may automatically collect information from your browser, device, app, or interaction with our services, including:
- IP address.
- Browser type.
- Browser version.
- Device type.
- Operating system.
- Internet service provider.
- Referring and exit pages.
- Pages viewed.
- Search queries on our site.
- Clicks, scrolls, page views, and usage patterns.
- Time and date of visits.
- Time spent on pages.
- Device identifiers.
- Mobile device identifiers.
- Advertising identifiers.
- Cookie identifiers.
- Approximate location derived from IP address.
- Precise location if you enable location permissions.
- Diagnostic data.
- Error logs.
- Session data.
- Email open, click, and interaction data.
- App usage data.
We may use cookies, pixels, tags, beacons, scripts, software development kits, and similar technologies to collect this information.
2.6 Information From Third Parties
We may collect personal information from third parties, including:
- Publicly available sources.
- Government records.
- Professional license databases.
- Business directories.
- Review platforms.
- Search engines.
- Social media platforms.
- Data brokers and data providers.
- Marketing data providers.
- Lead-generation partners.
- Advertising partners.
- Analytics providers.
- Identity verification providers.
- Background check providers.
- Payment processors.
- Fraud prevention providers.
- Affiliates, publishers, sponsors, and business partners.
- Other users who submit information about you.
- Service professionals, consumers, or businesses using our platform.
- Google services, if you connect or use them.
- Social login providers, if you choose to use them.
We may combine information we collect from you with information we receive from third parties, public sources, or other products and services we provide.
2.7 Publicly Available and Business Profile Information
We may collect, create, host, display, organize, index, or publish business information about professionals and service providers, including information obtained from public sources, third-party sources, business directories, government databases, websites, or user submissions.
This information may include:
- Business name.
- Business address.
- Business phone number.
- Website.
- Service categories.
- Service areas.
- Licenses.
- Credentials.
- Reviews.
- Photos.
- Business descriptions.
- Publicly available contact information.
- Other information reasonably related to a professional profile or business listing.
If you claim or update a listing, we may associate the listing with your account.
2.8 Sensitive Personal Information
Depending on how you use our services, we may collect information that certain laws define as sensitive personal information, such as:
- Account login credentials.
- Payment information.
- Precise geolocation, if you enable it.
- Social Security number or driver’s license information, if needed for identity verification, background checks, tax reporting, payment processing, or legal compliance.
- Contents of communications sent through our platform, where we are the intended recipient or where communications are sent through platform features.
- Calendar information, if you connect a calendar.
- Other information you choose to provide that may be considered sensitive under applicable law.
We do not use or disclose sensitive personal information for purposes that would require a right to limit under California law unless we provide any required notice and choice.
We do not knowingly sell sensitive personal information.
3. How We Use Information
We may use personal information for the following purposes:
3.1 To Provide and Operate Our Services
We use information to:
- Operate the platform.
- Create and manage accounts.
- Create, claim, display, and update professional profiles and business listings.
- Allow consumers to search for professionals.
- Allow professionals to receive project requests, leads, calls, messages, appointments, and customer inquiries.
- Match consumers with professionals.
- Deliver leads and project requests.
- Provide scheduling, calendar, messaging, quote, estimate, lead management, CRM, payment, advertising, and software tools.
- Process transactions.
- Manage lead credits, subscriptions, payments, refunds, disputes, and billing.
- Provide customer support.
- Communicate with users about accounts, services, leads, purchases, appointments, and platform activity.
- Maintain, troubleshoot, and improve our services.
3.2 To Connect Consumers and Professionals
We use information to help consumers find professionals and to help professionals connect with potential customers.
This may include:
- Sending project request details to professionals.
- Sending consumer contact information to professionals.
- Sending professional information to consumers.
- Displaying business profiles publicly.
- Recommending professionals to consumers.
- Recommending project requests or leads to professionals.
- Ranking, filtering, sorting, or matching professionals based on location, services, availability, profile quality, verification status, paid products, lead preferences, or other factors.
- Enabling consumers and professionals to message, call, schedule, book, review, or transact with one another.
3.3 To Verify Identity, Eligibility, and Quality
We may use information to:
- Verify identity.
- Verify business information.
- Verify licenses, insurance, credentials, and qualifications.
- Conduct fraud prevention and safety reviews.
- Conduct background checks, where applicable and permitted.
- Review lead quality.
- Investigate disputes, suspicious activity, or potential misuse.
- Enforce our terms, policies, and program requirements.
3.4 To Communicate With You
We may use information to communicate with you about:
- Your account.
- Your profile or listing.
- Project requests.
- Leads.
- Messages.
- Appointments.
- Quotes.
- Estimates.
- Payments.
- Purchases.
- Subscriptions.
- Service updates.
- Product changes.
- Policy changes.
- Customer support.
- Security issues.
- Promotions, offers, newsletters, and marketing communications.
We may communicate by email, SMS, phone, mail, push notification, in-app message, chat, or other methods.
3.5 Marketing and Advertising
We may use information to:
- Send marketing communications.
- Personalize advertising.
- Show relevant offers.
- Measure advertising performance.
- Create custom audiences.
- Conduct remarketing and retargeting.
- Promote our services on third-party websites, apps, and platforms.
- Promote professionals, listings, services, or project opportunities.
- Analyze campaign performance.
- Improve marketing effectiveness.
Where required by law, we will provide notice and choices regarding targeted advertising, sale, sharing, cookies, and marketing communications.
3.6 Analytics, Product Improvement, and Research
We may use information to:
- Understand how users interact with our services.
- Improve website and app performance.
- Develop new products and features.
- Test new pages, tools, designs, offers, and features.
- Conduct surveys and research.
- Measure conversion rates.
- Improve lead quality.
- Improve matching, ranking, search, recommendations, and marketplace performance.
- Debug technical issues.
- Monitor service reliability and security.
3.7 AI-Powered Features and Automated Tools
We may use artificial intelligence, machine learning, automated systems, and related technologies to support our services.
These tools may be used to:
- Help consumers describe projects.
- Recommend service categories.
- Recommend professionals.
- Improve professional profiles.
- Generate suggested listing content.
- Summarize project requests or communications.
- Analyze lead quality.
- Detect fraud, spam, or misuse.
- Improve search and matching.
- Assist customer support.
- Improve marketing, onboarding, and platform performance.
AI-generated outputs may be inaccurate, incomplete, or not suitable for every situation. Users are responsible for reviewing AI-generated content before relying on it, publishing it, or sending it to others.
We may use third-party AI service providers to process information on our behalf. We require service providers to use information only as needed to provide services to us or as otherwise permitted by law and contract.
3.8 Security, Fraud Prevention, and Legal Compliance
We may use information to:
- Protect users, our company, and the public.
- Detect, prevent, investigate, and respond to fraud, spam, abuse, security incidents, unauthorized access, and illegal activity.
- Enforce our Terms of Service and other policies.
- Resolve disputes.
- Collect fees owed.
- Comply with subpoenas, court orders, law enforcement requests, legal claims, regulatory obligations, tax obligations, and other legal requirements.
- Protect the rights, property, and safety of The Builder Market, our users, our partners, and others.
3.9 Business Transfers
We may use and disclose information in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, joint venture, corporate transaction, or similar business transaction involving all or part of our business.
3.10 Aggregated and De-Identified Information
We may aggregate or de-identify information so that it no longer reasonably identifies you. We may use and disclose aggregated or de-identified information for any lawful purpose, including analytics, research, marketing, product development, benchmarking, marketplace insights, and business reporting.
4. How We Disclose Information
We may disclose personal information as described below.
4.1 Other Users
Because The Builder Market is a marketplace and professional directory, certain information may be disclosed to other users.
For example:
- If you submit a project request, we may disclose your project details, contact information, location, photos, timing, budget, and related information to professionals who may be able to provide the requested services.
- If you contact a professional through our platform, we may disclose your contact information and message content to that professional.
- If you are a professional, we may display your business profile, services, location, service areas, contact options, reviews, photos, credentials, and other profile content to consumers and other users.
- If you message, call, text, book, review, or otherwise interact with another user, that user may receive information about you and your interaction.
- If you post reviews, comments, photos, project information, or other content, that information may be visible to other users or the public.
Other users may process your information according to their own privacy practices. We are not responsible for the privacy practices of independent consumers, professionals, businesses, or third parties after information is disclosed to them as part of the services.
4.2 Professionals, Lead Buyers, and Business Partners
We may disclose project requests, consumer contact information, lead information, call information, and related data to professionals, lead buyers, advertisers, affiliates, publishers, sponsors, marketplace partners, and business partners for purposes such as:
- Connecting consumers with professionals.
- Delivering leads.
- Facilitating quotes, bookings, estimates, appointments, or services.
- Enabling business partners to provide products, services, promotions, or offers.
- Measuring lead quality and performance.
- Operating partner programs.
- Supporting advertising, marketplace, or affiliate programs.
Depending on applicable law, some of these disclosures may be considered a “sale” of personal information or “sharing” for cross-context behavioral advertising. See the “Sale, Sharing, and Targeted Advertising” section below.
4.3 Service Providers and Vendors
We may disclose information to service providers and vendors that perform services for us, including:
- Cloud hosting and infrastructure.
- Website and app development.
- Database management.
- Analytics.
- Advertising technology.
- Email delivery.
- SMS and phone communications.
- Call tracking and call recording.
- Customer support.
- Payment processing.
- Billing and accounting.
- Fraud prevention.
- Identity verification.
- Background checks.
- Data enrichment.
- Lead management.
- CRM tools.
- Calendar and scheduling tools.
- AI and machine learning services.
- Security monitoring.
- Legal, compliance, tax, and professional services.
These service providers may only use information as permitted by law and contract.
4.4 Affiliates and Related Companies
We may disclose information to our affiliates, subsidiaries, parent companies, joint venture partners, and other companies under common control with us. They may use the information consistent with this Privacy Policy.
4.5 Advertising, Analytics, and Marketing Partners
We may disclose information to advertising, analytics, and marketing partners, including through cookies, pixels, tags, SDKs, and similar technologies.
These partners may collect or receive information such as:
- IP address.
- Cookie identifiers.
- Device identifiers.
- Browsing activity.
- Pages visited.
- Search activity.
- Ad interactions.
- Email interactions.
- General location.
- Commercial activity.
- Inferences about interests.
These disclosures may be used for analytics, advertising, retargeting, measurement, audience creation, attribution, and campaign optimization.
Depending on applicable law, these disclosures may be considered “sharing,” “targeted advertising,” or a “sale.”
4.6 At Your Direction or With Your Consent
We may disclose information when you direct us to do so or when you consent.
For example, we may disclose information if you:
- Submit a project request.
- Ask to be contacted by a professional.
- Use a partner offer.
- Participate in an affiliate or publisher program.
- Connect a third-party service.
- Connect Google Calendar or another calendar service.
- Authorize a third party to access your account or data.
- Request that we share information with another person or company.
4.7 Legal, Safety, and Enforcement Purposes
We may disclose information if we believe disclosure is necessary or appropriate to:
- Comply with applicable law.
- Respond to subpoenas, court orders, warrants, regulatory requests, or law enforcement requests.
- Enforce our Terms of Service or other policies.
- Protect our rights, property, safety, users, partners, or the public.
- Detect, investigate, prevent, or respond to fraud, abuse, security incidents, illegal activity, or suspected wrongdoing.
- Resolve disputes.
- Collect amounts owed.
- Defend against legal claims.
4.8 Business Transfers
If we are involved in a merger, acquisition, financing, investment, bankruptcy, reorganization, sale of assets, joint venture, or other business transaction, information may be disclosed or transferred as part of that transaction.
4.9 Public Content
Some information you provide may be public, including:
- Professional profiles.
- Business listings.
- Reviews.
- Ratings.
- Portfolio photos.
- Project photos.
- Comments.
- Public posts.
- Public directory information.
- Information visible on landing pages or business profile pages.
Public information may be viewed, collected, indexed, cached, copied, or used by other users, search engines, AI systems, websites, or third parties.
Be careful about what you choose to make public.
5. Sale, Sharing, and Targeted Advertising
Some privacy laws define “sale” broadly to include disclosing personal information to a third party for monetary or other valuable consideration. Some privacy laws define “sharing” as disclosing personal information for cross-context behavioral advertising. Some laws use the term “targeted advertising.”
Depending on applicable law, we may sell, share, or process personal information for targeted advertising.
5.1 Categories of Personal Information We May Sell or Share
We may sell or share the following categories of personal information, depending on how you use our services:
- Identifiers, such as name, email address, phone number, IP address, device identifiers, business contact information, or online identifiers.
- Contact information submitted in project requests.
- Project request information, including service category, location, project description, timing, budget, and submitted media.
- Commercial information, such as services requested, leads purchased, subscriptions, transactions, or service interests.
- Internet or network activity, such as browsing activity, search activity, pages viewed, ad interactions, cookie identifiers, and device data.
- General location information.
- Inferences, such as service interests, project preferences, professional interests, or advertising segments.
- Professional or business information, such as business profile information, service categories, service areas, and credentials.
5.2 Categories of Third Parties to Whom We May Sell or Share Information
We may sell or share personal information with:
- Service professionals.
- Lead buyers.
- Advertising partners.
- Analytics providers.
- Marketing partners.
- Data providers.
- Business partners.
- Affiliates.
- Publishers.
- Sponsors.
- Marketplace partners.
- Technology providers.
- Other third parties involved in connecting consumers with professionals or promoting relevant services.
5.3 No Sale of Certain Information
We do not knowingly sell personal information of individuals under 18.
We do not sell Google Calendar data.
We do not use or disclose Google user data obtained through Google API scopes for advertising purposes.
We do not sell text messaging opt-in consent data or SMS consent records to third parties for their independent marketing purposes.
5.4 Your Opt-Out Rights
You may opt out of sale, sharing, and targeted advertising where required by law.
You may submit a request by:
- Clicking the “Do Not Sell or Share My Personal Information” link in our website footer, if available.
- Adjusting cookie preferences, if available.
- Enabling a legally recognized opt-out preference signal, such as Global Privacy Control, where required.
- Contacting us at [email protected].
Opt-outs may be browser-specific or device-specific unless you are logged into an account and we are able to associate the request with your account.
6. Google Services and Google User Data
We may offer features that allow you to connect or use Google services, such as Google Calendar, Google Sign-In, Google Places, Google Analytics, and Google Ads.
6.1 Google Calendar
If you choose to connect Google Calendar, we may access calendar information only as authorized by you and only for user-facing scheduling features, such as:
- Displaying availability.
- Scheduling appointments.
- Managing bookings.
- Sending reminders.
- Avoiding scheduling conflicts.
- Updating or canceling appointments.
- Providing calendar-related features you request.
We do not sell Google Calendar data.
We do not use Google Calendar data for advertising.
We do not use Google Calendar data for cross-context behavioral advertising.
We do not transfer Google Calendar data except as necessary to provide or improve user-facing scheduling features, comply with law, protect security, or as otherwise permitted by Google’s API Services User Data Policy and applicable law.
6.2 Google API Limited Use Disclosure
Our use and transfer of information received from Google APIs will comply with the Google API Services User Data Policy, including the Limited Use requirements.
This means that, for Google user data obtained through Google API scopes:
- We use the data only to provide or improve user-facing features that are prominent in our services.
- We do not use the data for advertising.
- We do not sell the data.
- We do not allow humans to read the data unless necessary to provide the requested feature, comply with law, investigate security or abuse, or with your consent.
- We transfer the data only as permitted by Google’s policy and applicable law.
- We use reasonable security measures to protect the data.
You can revoke our access to your Google account through your Google account permissions at any time.
6.3 Google Places
We may use Google Places or similar services to help users search for, identify, create, claim, or update business information, addresses, service areas, and location-based information. Google may process information according to its own privacy policy.
6.4 Google Analytics and Google Ads
We may use Google Analytics, Google Ads, and related services to understand usage, measure performance, advertise our services, and improve our platform. Google may process information according to its own privacy policy and settings.
7. Cookies and Tracking Technologies
We and our vendors use cookies, pixels, tags, beacons, scripts, software development kits, local storage, and similar technologies.
These technologies help us:
- Operate the website.
- Keep users logged in.
- Remember preferences.
- Understand website traffic.
- Improve performance.
- Measure marketing campaigns.
- Personalize content.
- Provide relevant advertising.
- Retarget users on other websites and platforms.
- Detect fraud and security issues.
7.1 Types of Cookies We Use
Necessary Cookies
These cookies are required for the website or platform to function. They may support login, security, fraud prevention, account access, and core features.
Functionality Cookies
These cookies remember choices you make, such as language, location, login status, preferences, or saved settings.
Analytics and Performance Cookies
These cookies help us understand how users interact with our services, which pages are visited, how users navigate the platform, and how we can improve performance.
Advertising and Targeting Cookies
These cookies help us and our advertising partners deliver, measure, and improve advertising. They may be used to show ads on other websites and platforms based on your activity.
Email Tracking Technologies
We may use tracking technologies in emails to understand whether emails were opened, whether links were clicked, and whether campaigns are effective.
7.2 Cookie Choices
You can control cookies through your browser settings. If you disable cookies, some parts of our services may not function properly.
Where required, we may provide a cookie preference tool that allows you to manage non-essential cookies.
You may also opt out of certain targeted advertising through industry tools, platform settings, browser settings, and legally recognized opt-out preference signals.
7.3 Global Privacy Control and Opt-Out Preference Signals
Where required by applicable law, we will recognize legally valid opt-out preference signals, such as Global Privacy Control, as a request to opt out of sale, sharing, or targeted advertising for the browser or device sending the signal.
8. Analytics, Advertising, and Remarketing
We may use analytics, advertising, and remarketing services provided by third parties.
These may include:
- Google Analytics.
- Google Ads.
- Meta advertising tools.
- X/Twitter advertising tools.
- LinkedIn advertising tools.
- Email marketing providers.
- SMS providers.
- Call tracking providers.
- Identity resolution or website visitor identification providers.
- Other analytics, advertising, attribution, and marketing technology providers.
These providers may collect or receive information from our services and elsewhere on the internet to help us analyze usage, measure campaigns, deliver ads, retarget users, create audiences, and improve marketing.
Some of these activities may be considered targeted advertising, sale, or sharing under applicable law. You may opt out as described in this Privacy Policy.
9. Identity Resolution and Visitor Identification
We may use identity resolution, visitor identification, enrichment, or similar services to help us understand website traffic, identify business visitors, enrich business profiles, improve marketing, detect fraud, and provide services to our users and business partners.
These services may use information such as IP address, device information, browsing activity, cookies, business information, public information, and third-party data.
Depending on applicable law, this activity may be considered sale, sharing, targeted advertising, or profiling. You may opt out where required by applicable law.
10. Email, SMS, Phone, and Marketing Communications
10.1 Email
We may send transactional, account-related, service-related, and marketing emails.
You can opt out of marketing emails by clicking the unsubscribe link in the email or contacting us. Even if you opt out of marketing emails, we may still send transactional or service-related emails, such as account notices, lead notices, payment notices, security notices, policy updates, and customer support messages.
10.2 SMS and Text Messages
If you provide your phone number and consent to receive text messages, we may send SMS messages about leads, project requests, appointments, account activity, reminders, promotions, or other service-related matters.
Message and data rates may apply.
You can opt out of SMS messages by replying STOP, where supported, or by following the instructions provided in the message.
We do not sell SMS opt-in consent data or text message consent records to third parties for their independent marketing purposes.
10.3 Phone Calls and Call Recording
We may call you or allow users to call each other through call tracking, masked numbers, or other phone features.
Calls may be monitored, recorded, transcribed, analyzed, and stored for quality assurance, training, fraud prevention, lead verification, dispute resolution, product improvement, and compliance purposes.
Where required by law, we will provide notice or obtain consent before recording calls.
10.4 Automated Communications
Where permitted by law, we may use automated dialing systems, prerecorded messages, artificial voices, AI-powered messaging, or automated tools to communicate with you about services, project requests, leads, appointments, account activity, or offers.
Your consent to receive marketing communications is not required as a condition of purchasing goods or services unless otherwise permitted by law.
11. Payments
We may offer paid products and services, including lead credits, subscriptions, advertising, profile upgrades, verification services, software, and other services.
We use third-party payment processors to process payments. We do not store full credit card numbers unless clearly stated and handled through a compliant payment provider.
Payment processors may collect and process payment information according to their own privacy policies and security practices.
Payment information may include:
- Name.
- Billing address.
- Payment card details.
- Bank account information.
- Transaction history.
- Subscription information.
- Payment status.
- Tax information.
- Fraud prevention information.
12. User Content and Public Information
You may submit, upload, post, or transmit User Content through our services.
User Content may include:
- Business profiles.
- Project requests.
- Reviews.
- Ratings.
- Photos.
- Videos.
- Messages.
- Comments.
- Service descriptions.
- Portfolio content.
- Credentials.
- Documents.
- Public posts.
Some User Content may be public or visible to other users. Public content may be viewed, copied, saved, indexed, cached, or used by others, including search engines and third-party AI systems.
Do not post personal information or sensitive information you do not want others to see.
We may remove, restrict, or moderate User Content according to our Terms of Service, policies, and applicable law.
13. Data Retention
We retain personal information for as long as reasonably necessary to provide our services, operate our business, comply with legal obligations, resolve disputes, collect fees, enforce agreements, prevent fraud, maintain security, and fulfill the purposes described in this Privacy Policy.
Retention periods may depend on:
- The type of information.
- The purpose for which it was collected.
- Whether you have an account.
- Whether the information is needed to provide services.
- Legal, tax, accounting, and regulatory requirements.
- Fraud prevention and security needs.
- Dispute resolution and enforcement needs.
- Backup and archival systems.
We may retain certain information after account closure or deletion requests where permitted or required by law, including information needed for legal compliance, fraud prevention, dispute resolution, payment records, tax records, security, and enforcement.
14. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.
However, no method of transmission over the internet, mobile networks, or electronic storage is completely secure. We cannot guarantee absolute security.
You are responsible for keeping your account credentials confidential and for using secure passwords. If you believe your account has been compromised, contact us immediately.
15. Your Choices
Depending on where you live and how you use our services, you may have choices regarding your personal information.
15.1 Account Information
You may be able to review, update, or delete certain account information by logging into your account.
You may also contact us to request assistance.
15.2 Marketing Emails
You may opt out of marketing emails by clicking the unsubscribe link in the email or contacting us.
15.3 SMS Messages
You may opt out of SMS messages by replying STOP where supported.
15.4 Cookies and Advertising
You may control cookies through browser settings, cookie preference tools, opt-out preference signals, and advertising industry tools.
15.5 Location Information
You may disable location permissions through your browser or device settings. If you disable location features, certain services may not work properly.
15.6 Google Integrations
You may revoke our access to your Google account through your Google account permissions.
15.7 Public Content
You may be able to edit or remove certain public content through your account. However, copies may remain in backups, search engine caches, third-party sites, or records retained for lawful purposes.
16. Privacy Rights
Depending on your location, you may have certain rights regarding your personal information.
These rights may include:
- The right to know or confirm whether we process your personal information.
- The right to access personal information we have collected about you.
- The right to receive a copy of personal information in a portable format.
- The right to correct inaccurate personal information.
- The right to delete personal information.
- The right to opt out of sale of personal information.
- The right to opt out of sharing or targeted advertising.
- The right to opt out of certain profiling or automated decision-making, where applicable.
- The right to limit certain uses or disclosures of sensitive personal information, where applicable.
- The right to withdraw consent, where processing is based on consent.
- The right to appeal a denial of a privacy rights request, where applicable.
- The right not to be discriminated against for exercising privacy rights.
16.1 How to Submit a Request
You may submit a privacy rights request by contacting us at:
Email:[email protected]
You may also use privacy request forms, account settings, or footer links if we make them available.
16.2 Verification
We may need to verify your identity before fulfilling certain requests. Verification may require information such as your name, email address, phone number, account login, transaction details, or other information reasonably necessary to confirm your identity.
We will use information provided for verification only to verify and process the request, unless otherwise permitted by law.
16.3 Authorized Agents
Where permitted by law, you may use an authorized agent to submit a request on your behalf. We may require proof of authorization and may require you to verify your identity directly with us.
16.4 Timing
We will respond to privacy rights requests within the time required by applicable law.
For California residents, we generally endeavor to respond to verifiable consumer requests within 45 days. If we need more time, we may extend the response period as permitted by law.
For opt-out requests, we will process requests within the time required by applicable law.
16.5 Appeals
If applicable law provides a right to appeal and we deny your request, you may appeal by contacting us at [email protected] and explaining why you believe the denial was incorrect.
17. California Privacy Notice
This section applies to California residents and supplements the rest of this Privacy Policy.
17.1 Categories of Personal Information Collected
In the preceding 12 months, we may have collected the following categories of personal information:
Identifiers
Examples include name, email address, phone number, mailing address, business address, IP address, device identifiers, account identifiers, online identifiers, and similar information.
Personal Information Categories Listed in the California Customer Records Statute
Examples include name, address, telephone number, payment information, and billing information.
Protected Classification Characteristics
Examples may include age, gender, or other demographic information if you provide it through surveys, promotions, identity verification, or related features.
Commercial Information
Examples include records of services purchased, obtained, considered, lead purchases, subscriptions, account activity, project requests, service interests, transaction history, and payment history.
Internet or Other Electronic Network Activity
Examples include browsing history, search history, interactions with our website, app, emails, ads, pages, features, and platform tools.
Geolocation Data
Examples include approximate location from IP address, service area, project location, business location, and precise geolocation if enabled.
Audio, Electronic, Visual, or Similar Information
Examples include call recordings, voicemail, chat, photos, videos, uploaded files, and other communications.
Professional or Employment-Related Information
Examples include business information, trade categories, professional credentials, licenses, insurance information, certifications, experience, services offered, and business profile content.
Education Information
We generally do not seek education information, but users may choose to provide credentials, training, certifications, or similar information.
Inferences
Examples include preferences, service interests, project interests, professional interests, advertising segments, lead preferences, and marketplace activity.
Sensitive Personal Information
Examples may include account login credentials, payment information, precise geolocation if enabled, government identifiers where needed for verification, and contents of communications where applicable.
17.2 Sources of Personal Information
We collect personal information from:
- You.
- Your use of our services.
- Other users.
- Service providers.
- Business partners.
- Affiliates.
- Advertising partners.
- Analytics providers.
- Public sources.
- Government records.
- Business directories.
- Data providers.
- Lead partners.
- Payment processors.
- Identity verification providers.
- Fraud prevention providers.
- Google services, if you connect or use them.
- Other third parties.
17.3 Purposes for Collecting, Using, and Disclosing Personal Information
We collect, use, and disclose personal information for the purposes described in this Privacy Policy, including:
- Providing services.
- Managing accounts.
- Creating and displaying professional profiles.
- Matching consumers and professionals.
- Delivering leads and project requests.
- Processing payments.
- Providing customer support.
- Marketing and advertising.
- Analytics and product improvement.
- Personalization.
- AI-powered features.
- Security and fraud prevention.
- Legal compliance.
- Business transfers.
- Enforcing our terms and policies.
17.4 Categories of Personal Information Disclosed for Business Purposes
In the preceding 12 months, we may have disclosed the following categories of personal information for business purposes:
- Identifiers.
- California customer records information.
- Commercial information.
- Internet or network activity.
- Geolocation data.
- Audio, electronic, visual, or similar information.
- Professional or employment-related information.
- User content.
- Inferences.
- Sensitive personal information, where necessary for permitted purposes.
We may disclose these categories to service providers, vendors, affiliates, professionals, consumers, payment processors, advertising partners, analytics providers, identity verification providers, fraud prevention providers, legal advisors, business partners, and other parties described in this Privacy Policy.
17.5 Categories of Personal Information Sold or Shared
In the preceding 12 months, we may have sold or shared the following categories of personal information, as those terms are defined by California law:
- Identifiers.
- Contact information.
- Project request information.
- Commercial information.
- Internet or network activity.
- General location information.
- Professional or business profile information.
- Inferences.
We may have sold or shared these categories with:
- Service professionals.
- Lead buyers.
- Business partners.
- Advertising partners.
- Analytics providers.
- Marketing partners.
- Affiliates.
- Publishers.
- Sponsors.
- Marketplace partners.
- Data and technology partners.
We do not knowingly sell or share personal information of individuals under 18.
17.6 Sensitive Personal Information
We do not use or disclose sensitive personal information for purposes that are subject to the right to limit under California law unless we provide any required notice and choice.
17.7 California Privacy Rights
California residents may have the right to:
- Know what personal information we collect, use, disclose, sell, or share.
- Access specific pieces of personal information.
- Delete personal information.
- Correct inaccurate personal information.
- Opt out of sale or sharing.
- Limit certain uses or disclosures of sensitive personal information, where applicable.
- Not be discriminated against for exercising privacy rights.
You may submit requests by contacting us at [email protected] or by using any privacy request links or forms we make available.
17.8 Do Not Sell or Share
California residents may opt out of sale or sharing by:
- Clicking the “Do Not Sell or Share My Personal Information” link in our website footer, if available.
- Enabling Global Privacy Control or another legally recognized opt-out preference signal, where required.
- Contacting [email protected].
17.9 Notice of Financial Incentives
We may offer promotions, discounts, credits, referral payments, affiliate commissions, rewards, lead credits, rebates, or other incentives. These programs may involve the collection of personal information such as identifiers, contact information, commercial information, and transaction information.
The value of the incentive is reasonably related to the value of the personal information and business relationship involved in the program, including the value of referrals, leads, subscriptions, advertising, user engagement, or marketplace activity.
Participation is voluntary. You may opt out of a financial incentive program according to its terms or by contacting us.
17.10 California Shine the Light
California residents may request information about certain disclosures of personal information to third parties for their direct marketing purposes during the previous calendar year. To submit a request, contact [email protected].
17.11 California Erasure Law
Our services are intended for users 18 and older. If we learn that we have collected personal information from someone under 18, we will take appropriate steps to delete it as required by law.
California residents under 18 may have additional rights to request removal of content they posted. To request removal, contact [email protected] and describe the content and where it appears.
18. Supplemental Notice for Other U.S. State Residents
Residents of certain U.S. states may have privacy rights under applicable state laws. These states may include, depending on effective dates and applicability, Colorado, Connecticut, Delaware, Iowa, Indiana, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, and other states with similar privacy laws.
Depending on your state, you may have the right to:
- Confirm whether we process your personal information.
- Access your personal information.
- Correct inaccurate personal information.
- Delete personal information.
- Obtain a portable copy of personal information.
- Opt out of sale of personal information.
- Opt out of targeted advertising.
- Opt out of certain profiling or automated decision-making, where applicable.
- Appeal a denied request.
You may submit a request by contacting [email protected].
Where required, we will honor legally recognized opt-out preference signals.
If we deny your request and your state provides a right to appeal, you may appeal by contacting [email protected] and explaining why you believe the decision was incorrect.
19. Supplemental EU and UK Privacy Notice
This section applies to individuals located in the European Economic Area, the United Kingdom, or Switzerland.
19.1 Controller
The Builder Market is the controller of personal information processed under this Privacy Policy, unless otherwise stated.
19.2 Legal Bases for Processing
We process personal information based on one or more legal bases, including:
Contract
We process information when necessary to provide services, operate accounts, deliver leads, process payments, manage subscriptions, provide support, and fulfill agreements.
Consent
We process information based on consent when required, such as for certain marketing, cookies, calendar integrations, location permissions, or optional features.
Legitimate Interests
We process information for legitimate business interests, such as improving services, preventing fraud, marketing, analytics, platform security, business operations, lead matching, professional profiles, and marketplace functionality, where those interests are not overridden by your rights.
Legal Obligations
We process information when necessary to comply with legal, tax, regulatory, accounting, and law enforcement obligations.
Vital Interests and Public Interest
We may process information where necessary to protect vital interests or perform tasks in the public interest, where applicable.
19.3 EU and UK Rights
Subject to applicable law, you may have the right to:
- Access your personal information.
- Correct inaccurate information.
- Delete personal information.
- Restrict processing.
- Object to processing.
- Withdraw consent.
- Receive a portable copy of your information.
- Object to direct marketing.
- Lodge a complaint with a supervisory authority.
To exercise these rights, contact [email protected].
19.4 International Transfers
We are based in the United States, and your information may be transferred to, stored in, or processed in the United States and other countries that may not provide the same level of data protection as your country.
Where required, we use appropriate safeguards for international transfers, such as standard contractual clauses or other lawful transfer mechanisms.
19.5 Marketing
You may opt out of marketing communications at any time by using the unsubscribe link in our emails or contacting us.
20. International Users
Our services are operated primarily from the United States. If you access our services from outside the United States, your information may be transferred to, stored in, and processed in the United States and other countries.
By using our services, you understand that your information may be processed in countries where privacy laws may not be as protective as those in your jurisdiction.
21. Children’s Privacy
Our services are intended for users 18 years of age or older.
We do not knowingly collect, sell, or share personal information from individuals under 18. If we learn that we have collected personal information from someone under 18, we will take appropriate steps to delete it.
If you believe a child has provided us with personal information, contact [email protected].
22. Third-Party Links and Services
Our services may contain links to third-party websites, applications, services, offers, or integrations.
We are not responsible for the privacy practices, security, content, or policies of third parties. If you interact with a third party, that third party’s privacy policy applies to its collection and use of your information.
23. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
When we update the Privacy Policy, we will revise the “Last Updated” date above. If changes are material, we may provide additional notice, such as by posting a notice on our website, sending an email, or providing an in-platform notice.
Your continued use of our services after an updated Privacy Policy becomes effective means you agree to the updated Privacy Policy, to the extent permitted by law.
24. Contact Us
If you have questions about this Privacy Policy or want to exercise privacy rights, contact us at:
The Builder Market
Email: [email protected]
Website: https://thebuildermarket.com
Cookie Policy Addendum
This Cookie Policy Addendum explains how The Builder Market uses cookies and similar technologies.
1. What Cookies Are
Cookies are small text files placed on your browser or device when you visit a website. Cookies help websites remember information about your visit, such as your preferences, login status, and activity.
We may also use pixels, tags, beacons, scripts, SDKs, local storage, and similar technologies.
2. Why We Use Cookies
We use cookies and similar technologies to:
- Operate our services.
- Authenticate users.
- Remember preferences.
- Improve performance.
- Analyze traffic.
- Understand user behavior.
- Prevent fraud.
- Personalize content.
- Deliver advertising.
- Retarget users.
- Measure marketing performance.
- Improve products and services.
3. Categories of Cookies
Necessary Cookies
Required for the platform to work. These support security, login, account access, fraud prevention, and core functionality.
Preference Cookies
Used to remember choices such as location, settings, saved preferences, and account options.
Analytics Cookies
Used to understand how visitors use our services and how we can improve them.
Advertising Cookies
Used to deliver, personalize, measure, and improve advertising, including advertising on third-party websites and platforms.
Social and Embedded Content Cookies
Used when we embed or integrate third-party tools, videos, maps, widgets, or social media features.
4. Managing Cookies
You can manage cookies through:
- Browser settings.
- Device settings.
- Cookie preference tools, if available.
- Industry opt-out tools.
- Advertising platform settings.
- Global Privacy Control or other legally recognized opt-out preference signals, where required.
If you disable cookies, some services may not function properly.
SMS Privacy Addendum
If you provide your phone number and consent to receive SMS messages from The Builder Market, we may use your phone number to send text messages related to:
- Account activity.
- Lead notifications.
- Project requests.
- Appointments.
- Scheduling.
- Customer support.
- Service updates.
- Promotions, where permitted.
Message and data rates may apply. Message frequency may vary.
You can opt out by replying STOP where supported.
We do not sell SMS opt-in consent data or text message consent records to third parties for their independent marketing purposes.
Google User Data Addendum
If you connect a Google account or use Google-integrated features, we may access Google user data only with your authorization and only for the features you choose to use.
Our use and transfer of Google user data received from Google APIs will comply with the Google API Services User Data Policy, including Limited Use requirements.
We do not sell Google user data.
We do not use Google user data for advertising.
We do not use Google Calendar data for cross-context behavioral advertising.
You can revoke access through your Google account permissions at any time.