Why Should You Choose Aarons Fibre Care? That's a really good question, and it's important that I answer it for you. After all, if I can't give you a great answer to this important question, you have no business hiring my company. We have been serving the northeast Florida area for over twenty years. I've been in the carpet cleaning industry since I graduated from the Sarasota Technical Institute. Since that time I have had a passion for providing the absolute best carpet and upholstery care to the best people in Florida and I would love for you to become part of our family. I am a Certified Cleaner with the IICRC. ( This institute is designed to improve carpet cleaning standards, and to help eliminate unethical carpet cleaning companies.) The IICRC provides continuing education for carpet cleaners and keeps us up to date on the latest technology. The IICRC does not allow its members to use unethical "bait and switch" advertising. This is also against the law, but very few carpet cleaners ever